Meet Kim Gyeore

One of Seoul’s coolest women, on style, inspiration and building visual worlds

Everyone can’t stop talking about the endless cool of the Scandi women and don’t get me wrong, I know many of them and I love them. But in my opinion, all the coolest women appear to live in Seoul.

Seoul has a way of producing women whose taste, vision and point of view feel leagues ahead and this week’s newsletter takeover is with a woman who embodies that energy perfectly. I’ll be over here manifesting my future trip to Seoul, to eat well, wander, get my skin glowing (with or without salmon sperm injections - but preferably with) and to hang out with Kim… and maybe, just maybe, absorb a fraction of her cool.

I discovered Kim on instagram quite recently, but she’s quickly become a constant source of inspiration. Her work sits at the intersection of fashion, art direction and brand storytelling in a way that feels both refined and refreshingly personal. She works with one of my current favourite Korean brands Ribbon Bit. Everything she touches, from the way she dresses, to the projects …